DIGI is a dedicated platform that brings together and celebrates the incredible diversity of India’s rich heritage through its vast collection of Geographical Indication (GI) tagged products. Each GI-tagged product tells a unique story—one of tradition, craftsmanship, and a deep connection to the land and its people. Ranging from agricultural treasures to intricate handicrafts and rare artifacts, these products represent the authenticity and cultural identity of various regions across India.
Recognized under The Geographical Indications of Goods (Registration and Protection) Act, 1999 by the Government of India, GI-tagged products hold immense significance. They protect the uniqueness of local craftsmanship and traditional knowledge while highlighting the geographic origin that defines their quality. Whether it’s the aromatic spices of Kerala, the exquisite pottery of Rajasthan, or the vibrant textiles of Tamil Nadu, these products are more than just items—they are living legacies of the country’s cultural heritage.
At DIGI, our mission is to provide a comprehensive platform for discovering and celebrating these exceptional products. By digitally showcasing the rich array of GI-tagged goods, we offer you the opportunity to explore the traditions and artistry that have shaped India’s cultural landscape for centuries. Our platform showcases the finest examples of local heritage, from the handloom weaves of Assam to the meticulously crafted metalwork from Odisha. Each product, with its distinctive origin, offers a glimpse into the traditions that have been passed down through generations.
However, DIGI is not just about displaying these products—it’s about fostering a deeper understanding and appreciation of the cultural and geographical significance behind them. By bringing these treasures into the digital space, we aim to educate and inspire curiosity about the unique attributes of each GI-tagged item. Through informative content and interactive features, DIGI allows you to delve into the historical and cultural context that makes each product special.
In addition to showcasing these remarkable creations, DIGI is committed to supporting the artisans who craft them. The platform plays a crucial role in empowering these artisans by helping them reach wider audiences, enabling them to share their skills and stories with the world. Our platform helps promote their craft, boosting their visibility and supporting the economic viability of traditional art forms that may otherwise be at risk of fading away.